While it is easy to get caught up with the day to day running of your business, it is vital that you never forget that it is the customer who is keeping your business alive and well. Hence, at the beginning of the financial year, one of the first things to review is who your customers actually are.
How many customers do you have?
Are they generally one-off purchasers or repeat customers?
What are their demographic characteristics?
Identifying your customers' traits and preferences is the first step to figuring out how you can service them better.