There has been a lot of press lately about industries which are being disrupted.  It is easy to see how Uber has impacted on the taxi industry and how things won't be going back to how they were.

Our new mantra we have been promoting is to 'disrupt yourself'.  We recommend that you undertake an unbiased review of your business plan including your value proposition.  Look at it as if you were looking at the business plan of one of your competitors.  Can you identify any gaps in your game plan?  If you were your competitor what would you do to gain advantage from the weaknesses or gaps you have identified?  As the business owner what do you need to do to improve these weaknesses and provide a more robust plan?

It is also a matter of identifying your key strengths which set your business apart and creates differentiation in the market place.  Are you communicating these strengths to potential customers? 

Making improvements to your business plan and customer offering will ensure that you are in a much better position to defend against other disrupting factors in your industry.